The Top 5 Promotional Merchandise For Promoting A Business
One of the most effective ways of promoting a business is using promotional products. This strategy is effective because consumers love freebies. Everybody appreciates getting a reward for doing something, such as buying items at a retail store. Therefore, you can never go wrong with promotional products. However, it is crucial you learn how to effectively implement the marketing campaign. This is because promotional merchandise can be costly, and they can fail to yield the desired results if poorly implemented. The following is a list of the best promotional merchandise for promoting your brand:
1. Promotional Pens
Pens are cheap, so every customer can get one. Students and office staff use pens on a daily basis, so they can give your brand a lot of exposure at the office. Be sure to pick quality pens to issue to your customers. This will give you the best results. Please note that using pens for marketing will only work temporarily as the ink in pens usually get depleted, after which pens are disposed of.
2. Branded T-Shirts
Printed t-shirts bearing the company’s logo can be a wonderful promotional merchandise. During summer, the vast majority of people love putting on t-shirts. You can take advantage of this by ordering dozens, or even hundreds of branded t-shirts to issue to your customers. If you order branded t-shirts in bulk, you will get huge discounts that can significantly reduce the unit price of the t-shirts. If you expect to serve kids, men and women of different body sizes, be sure to order different t-shirt sizes and designs. This will help you get better results.
3. Branded Caps and Hats
During summer, many people usually put on baseball caps and hats to shield their faces from intense sunlight. Since hats and caps are usually worn overhead, they can serve as mobile billboards. Consider branding hats and baseball caps of different sizes and hand them over to your loyal customers. They are also inexpensive.
4. Promotional Water Bottles
Most consumers are health-conscious nowadays. They exercise a lot, eat healthy meals and drink a lot of water. In fact, it is not uncommon to see people walking around the city with water bottles. This is because health experts recommend the intake of plenty of water daily. By ordering branded water bottles and handing them over to your customers, you will be improving not only the visibility of your brand, but also customer loyalty.
5. Promotional Key Chains
Most people have a set of keys, which may have a keychain. By offering branded key chains to customers, you can improve brand visibility as well as reward customers for their loyalty. Imagine consumers searching for their car keys in the morning only for their eyes to land on your branded keychain. This can produce incredible results in terms of creating brand awareness and improving brand loyalty. The best thing about keychains is that they are affordable, so the vast majority of your customers can get this gift.
It is important to note that there are many other types of promotional merchandise you can use to promote your business. For instance, you can order branded umbrellas. These are costly, so be sure to only order a few of them to be handed over to the most loyal customers. Branded travel mugs, USB drives, tote bags, mugs and chargers and wristbands are also good examples of promotional products that can be used to promote a business or brand. It is crucial you figure out a way to hand these items to customers because you do not want a customer to buy goods worth $10 and walk away with a branded umbrella worth $15.